"Navigating a Changing Media and Changing World- Part Two"
By Patrick A. Horton, PhD
We began part one of what is now a two-part series with the observation that to say that the media industry and worlds it serves are changing rapidly is a growing understatement.
With that in mind, we noted in part one that at any given time, you are challenged to deal with the industry simultaneously as it is, as it is becoming, and as it could be – which by any standard can be bewildering even for most accomplished of successful pros no matter what role you seek to play in it.
Most importantly, we noted that it is by divining and defining your own voice and compass that you will find your greatest fulfillment, satisfaction, and success – something that seems counter intuitive for many.
In this second installment, we will take a peek at what makes the latter true and offer several keys as to how to tap, assert, and exercise that power – once again, no matter what role you seek to play in it.
It largely comes down to becoming unstoppable, irresistible, and at least potentially competent in the eyes of those you seek to work with, hire you, and/or guide you - which itself comes down to mastering at least four of the seven C’s of success: Confidence, Commitment, Contribution, and Craft.
If you are among those who work with, hire, or guide others, you need to be able to recognize and nurture the same four C’s in those you seek to assist and rely upon.