Hollace Davids has spent most of her career planning and executing events from premieres for 5,000 to dinner parties for 10. Currently, she serves as Senior Vice President of Special Projects at Universal Pictures in the Feature Marketing Department. She is responsible for planning and implementing all Universal Premieres for the motion pictures, working on the Academy and Awards Campaigns as well as film festivals. She handles all special projects for the studio including the recent premieres of LEATHERHEADS, DEFNITELY, MAYBE, CHARLIE WILSON’S WAR, AMERICAN GANGSTER, THE GOLDEN AGE, THE KINGDOM, and EVAN ALMIGHTHY, Motion Picture Group parties, dinners, retreats, tradeshows and Exhibitor Relations Meetings, Workshops and Film Festivals.
Davids served for three years (from 2000 to 2003) as the President of Women In Film (Los Angeles), the non-profit organization founded in 1973 with over 2,400 members both men and women in the entertainment industry. She also served as Vice President on the Board as well as co-chair of the 2003 30th Anniversary Crystal/Lucy Awards. Women In Film has a mentor program, internship program, award-winning PSA program, assists filmmakers with grants, provides scholarships and does a number of advocacy and outreach programs. Prior to her Presidency, she served on the Board of Directors for six years.
Davids was named California Mother of the Year 2000 by the America Mothers, Inc. and was honored at luncheons in Los Angeles and New York. In 2000, Davids also received the Bob Yeager award from the Publicists Guild of America for her humanitarian efforts. In 2002, Hollace served as the Corporate Chair for the American Heart Association’s 2nd Annual Women’s Legacy Luncheon.
Davids began in the entertainment business at the Los Angeles International Film Exposition where she was the Filmex Society Coordinator. She became a publicist at Columbia Pictures and was promoted to Vice President, Special Events where she worked in that capacity at TriStar Pictures as well. Prior to coming to Universal, she served as a marketing and special events consultant to the entertainment industry through her own company.
A member of the Academy of Motion Picture Arts and Sciences, she serves on the Publicity Coordinating Committee for the Academy Awards. She is a member of the Publicists Guild and the Producers Guild of America and has served on the PGA Awards Committee. She has recently joined the Advisory Board of the Lollipop Theater. She served on the boards of AFI Associates and ECO (Earth Communications Office).